Sneakers from New Balance are a result of more than 100 years of dedication. New Balance was founded in 1906 with a focus on designing flexible support points, which would provide greater balance and comfort in the shoe. In fact, the name "New Balance" was created by observing chickens and their patterns of movement. Based on this observation "New Balance" was founded based on the idea that three-clawed chicken feet generated the most perfect balance.
Today, New Balance is well known all over the world and here at The Loyalty, we offer some of the most popular designs available.