Over the course of his 12 years in Atlanta, Georgia, Mr Sid Mashburn has been asked a lot about his adopted hometown. For example, after three decades of designing menswear for and Lands’ End, in New York and Wisconsin,
why did the Mississippi native set up his own shop in the “A”? When I ask him, on a balmy afternoon in early September, he credits his wife, Ann.
“Ann is from the Midwest,” he says. “She always loved the south, but didn’t know anything about it. She just thought it was charming and exotic.” Mr Mashburn laughs because, even if it is his home, he tends to agree with her. There were other factors, too. He left Lands’ End in 2006 (“Ann was surprised it wasn’t sooner – in that kind of role, it’s either feast or famine”) and was looking for a new opportunity. “We narrowed down our potential cities to New York or Chicago,” says Mr Mashburn. “But Ann said, ‘How about Atlanta?’ I said, ‘How about fantastic?’ I flew down here immediately. And it was the place. It felt vibey, indie and easy for our mothers to understand all at the same time.”